State of Geneva: Multiple Projects

Tamedia is a publicly traded media group headquartered in Zurich, Switzerland. As the parent company of a variety of daily and weekly newspapers, as well as magazines and digital platforms, Tamedia’s initital ask was to create a video that showed what life was like across their various brands, a video that would be showcased at a investor fundraiser.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.